Soul of the Boot Entertainment is an Austin, Texas based independent entertainment firm owned and operated by Scott “Papa Chop” Romero. SOBE focuses on event management, artist development, promotion, publicity, booking, hospitality and all around music industry hustle. SOBE’s goal is to create rotating platforms of multicultural vibes that capture the true essence of musical expression. A hurricane Katrina transplant, Scott relocated to Austin and enrolled in the Commercial Music Management Program at Austin Community College. He has volunteered as event manager/liaison for SXSW since 2006 and is currently co-promoting events with Jeff Strange, StrangeTribe Productions.